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Message

On behalf of the members of the Business Intelligence Department Council, I am delighted to welcome you as a new student at the Faculty of Business. You are about to join an academic department with a distinguished reputation in research and educational excellence in the fields of Business Intelligence, Data Analytics, and Information Systems—a place where we will encourage you to develop and explore your own ideas. As a student in the Business Intelligence Department, you will be part of the Faculty of Business, home to a broader community of scholars from five different disciplines. We are confident that you will be inspired and benefit from the diversity and vibrancy of the Faculty of Business, with world-class teaching and deep specialized expertise available to you. We are committed to supporting your growth and development in the ever-evolving field of Business Intelligence. Our department provides a dynamic environment that fosters critical thinking, innovation, and hands-on experience. Once again, welcome to the team! We are excited to have you with us and wish you all the best in your studies. With my best regards and wishes for your success,

About :

The Business Intelligence (BI) Department was established at the Faculty of Business at Al-Zaytoonah University of Jordan in the 2024/2025 academic year, following the approval of the Ministry of Higher Education to rename the Management Information Systems (MIS) major to the new Business Intelligence (BI) major. This change reflects Al-Zaytoonah University’s commitment to keeping up with the latest advancements in information systems and data analytics, as well as its aim to integrate modern technologies, particularly artificial intelligence (AI) and business and data analytics, into its academic programs. Over the past two decades, Business Intelligence (BI) and Data Analytics have emerged as fundamental principles for businesses to ensure their competitiveness in the market. Unlike traditional business methods, successful organizations now rely on strategic approaches that incorporate advanced technologies to support data-driven decision-making, enhance sales, and expand opportunities. Many leading companies, such as Facebook, Google, and Alibaba, along with various other e-commerce platforms, utilize AI technologies and data processing to optimize their sales and marketing strategies. The Business Intelligence (BI) major covers several key areas, including: Data collection from multiple sources and storage in centralized data warehouses. Data analysis using advanced tools to identify patterns and predict future trends. Data visualization through interactive dashboards that facilitate decision-making. Big data processing using machine learning techniques for intelligent analysis. The career paths for Business Intelligence graduates include: Data Analyst: Collects and analyzes data to generate reports that support decision-making. Data Scientist: Develops predictive models using machine learning to forecast trends. Data Engineer: Designs robust infrastructure for efficient data processing. BI Developer: Creates Business Intelligence solutions to meet corporate needs.

Achievements:

• The Business Intelligence Department has received accreditation from the Institute of Analytics (IOA) for the Master’s in Business Analytics program for a period of four years. IOA is the leading professional body for analysts and data experts, and this accreditation reflects the program’s commitment to academic and professional excellence in the field of data analytics and business intelligence .