Vision
Toward excellence in teaching and scientific research in marketing to enhance competitiveness.
Mission
Preparing innovative entrepreneurs in the field of marketing through rigorous applied technological education, enhancing research expertise, achieving excellence, and sustainable community progress both locally and globally.
Goals
To inspire educators to pursue innovative and continuous improvement in educational programs.
To foster research that contributes to sustainable development in the local and global business environment.
To develop an interactive learning environment supported by technology-based systems to achieve our mission.
To improve social responsibility and ethical awareness
To value and promote diversity among our faculty and students.
To provide an outstanding business education that will have a positive intellectual and social impact
To apply quality assurance and accreditation standards in the department.