Vision

Preparing specialized competencies in the field of graphic design for the knowledge, skills, leadership, creativity, and entrepreneurial competencies necessary for competitiveness in the market. Working by keeping up with graphic design technology and modern teaching and learning strategies.

Mission

Providing a distinguished educational and learning environment by international standards, promoting scientific and technical research, and meeting the needs of the labor market for specialization .

Goals

• Achieve conformity of learning outcomes in all areas of specialization with the descriptors of (level seven) knowledge, skills, and competencies in the National Qualifications Framework.

• Integrate graphic design technology and use it creatively in the teaching and learning processes to achieve more effective learning that considers the learner’s needs.

• Promoting the principle of sustainable self-learning and highlighting the learner’s creativity considering global transformations through the application of various teaching and learning strategies.

• Providing the student with basic knowledge, skills, and competencies through understanding the scientific, artistic, and aesthetic rules and theories of graphic design.

• Develop critical and creative thinking to identify graphic problems for the target audience and introduce innovative visual treatments to the labor market.

• Develop cultural and social awareness of trends, influences, heritage and historical issues, and contemporary challenges in the field of graphics.

• Develop and refine manual and digital skills in the field of graphic design to work with traditional tools and modern software.

• Preparing professional artwork in graphic design and implementing artistic, aesthetic, and conceptual decisions based on an understanding of art and design rules.

• Learn the necessary professional skills and behaviors in art and design, considering work ethics, commitment, and responsibility to compete in the labor market.