Towards Excellence in Academics and Research in the Field of Business and Enhanced Competitiveness in the labor Market.
Providing the labor market with specialized skills in business fields according to high quality academic and professional standards with technological developments that enhance scientific research and contribute to the sustainable development of society.
Accomplishing the yearly plan for the faculty and academic departments in accordance with the methodology of periodical and continuous improvement to meet the faculty vision and mission.
Developing productive governance councils in the faculty and ensuring fairness and transparency to achieve objectives efficiently and effectively.
Creating new disciplines and postgraduate programs and developing study plans and outcomes in order to serve the demands of the labor market.
Promoting distinguished scientific research and projects of faculty members and applying the benefits from their results in the sustainable development of society.
Utilizing financial, material and human resources effectively in order to create a distinctive campus environment and effective academic and administrative leaders.
Continuous improvement of student services and elevating the level of competitiveness in the labor market and activating the mechanisms for communicating with students and alumni.
Strengthening social responsibility and deepening communication and partnership with various internal and external stakeholders.
Applying quality assurance and accreditation standards to all faculty and academic departments’ activities and striving to earn quality assurance certificates both locally and globally.