Master Thesis Abstracts for Marketing

Academic year 2021-2022

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. The Impact of Intellectual Capital and Marketing Knowledge Management on Competitive Advantage: The Case of Telecommunication Companies in Jordan

Mohammad Abdullah Odeh

Dr. Dima Mousa Dajani

– 

18-01-2022

English

PDF

2. The Impact of Service Quality on Customers Satisfaction: The Case of Private Airlines in Jordan

Lana Zuhair Qasem Momani

Dr. Dima Mousa Dajani

Prof. Mahmoud Jasim Al-Sumaydai

18-01-2022

 Arabic

PDF 

3. The Impact of the Quality of the Electronic Services Provided by Greater Amman Municipality on the Satisfaction of the Beneficiary

Moath Ali AL Hadid

Dr. Mohammed Ashour

Prof. Mahmoud Jasim Al-Sumaydai

17-01-2022

 Arabic

 PDF

 

Academic year 2020-2021

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. The impact of general demarketing strategy on reducing the demand for smoke: The case of students in private universities in Amman

Asma Ali Ahmed Aweida

Prof. Mahmood Jasim Al-Samydai

– 

 22-08-2021

 Arabic

PDF 

2. The impact of digital marketing on purchase intention towards cosmetic products in Jordan

Sahar Al-Mazahreh

Dr. Nafez Nimer Ali

 –

18-08-2021 

English 

 PDF

3. The Impact of using Facebook on clothes purchase decision for women

Ahmad Nassem Mohammad Al-warasneh

Dr. Mahmoud Allan

 –

 17-08-2021

Arabic 

 PDF

4. Factors affecting the consumer purchase decision over the internet, the case in Amman-Jordan

Heba flayeh al hdithat

prof. Mahmood Jasim Al-Samaydai

– 

 16-08-2021

Arabic 

PDF 

5. The Effect of Social Media Marketing Activities on the Brand Equity An Applied Study of Royal Jordanian Airline

Noor Al- Mazahreh

Prof. Mahmood Jassim Al-Samydai

Dr. Dima Al-Dajani

27-05-2021 

 English

 PDF

6. Factors Affecting Parents’ Behavioral Intentions towards
Anti-Consumption of Junk Food in Jordan

Hanan Jadallah

Dr. Dima Al-Dajani

– 

 26-05-2021

English 

 PDF

7. Factors Affecting Consumer Behavior towards using of Medicinal Plants in Treatment

Ali Tariq Al-Saadi

Prof. Mahmood Jassim Al-Samydai

– 

15-03-2021 

 English

PDF 

8. The Effect of Media on Consumer Behavior as a Protective Measure of COVID-19 in Jordan

Shefa Abed Odetallah Al-Faleh

Prof. Mahmood Jasim Al-Samaydai

14-01-2021

 Arabic

PDF

9. Exploring Purchase Intention for Luxury Brands Among Jordanian Women

Nisreen Al- Mazahreh

Prof. Saeb Al Ganideh

– 

06-01-2021 

English

PDF 

10. Marketing Activities of Social Media and their Impact on Consumer Attitude and Purchase Intention

Eman ALSofi

Prof.Saeb ALGanideh

Nafez Ali

31-12-2020 

 Arabic

PDF 

11. The impact of the brand image of international pharmaceutical companies on Jordanians’ physicians prescribing decisions of medicines

Eyad AL-Ghanem

Prof. Saeb AL-Ganaideh

– 

30-12-2020 

English

PDF 

12. Factors Impact Willingness to Purchase Electric Cars in Jordan

Noura Fawaz Al-Zoubi

Prof. Saeb AL-Ganaideh

– 

 30-12-2020

English

 PDF

13. The Effect of the Content of Social Media Networks on Dealing Between Business to Business (B2B) Companies: An Applied Study on Industrial Equipment in Amman

Mohammad Taysir Yaqoub Habib

Prof. Mahmoud Jassim Al-Sumaidaie

Dr. Dima Mousa Dajani

28-12-2020 

 Arabic

 PDF

 

Academic year 2019-2020

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. The Impact of E-service Quality Dimensions on E-loyalty “An Applied Study on eFAWATEERcom Company

Ali Yousef Mohammad Rababah

Prof. Saeb AL Ganideh

Dr. Mahmood Allan

26-08-2020 

 English

PDF 

2. The Impact of Service Quality of Jordanian Exchange Companies on Customer Loyalty. An Applied Study on : Abu Sheikha Exchange Company

Motaz Alnobani

DR. Mahmoud Allan

Prof. Najim Abood

 10-06-2020

Arabic 

 PDF

3. Factors Affecting Consumer Purchasing Decision for Poultry Market in Jordan

Zeyad Ramadan Ata Abdallah

Prof. Saeb Al Ganideh

Dr. Mohammed Ashour

09-06-2020 

English

PDF 

4. Determinants of E-costumer Satisfaction and Loyalty – Study on Airline Companies

Ahmad Reiad Hilal Saeed

Prof. Saeb Al-Janayda

Dr. Nafez Ali

08-06-2020 

Arabic 

 PDF

5. The Impact of Innovative Marketing on Customers’ Satisfaction in the Jordanian Health Insurance Companies

Arij Muhammad al-Qaaydah

Prof. Mahmood Jasim Al Samydai

Dr. Muhammad Ashur

07-06-2020 

Arabic

PDF 

6. The Impact of E-Marketing Communication Channels on Guests’ Mental Image: An Applied Study on Five-Star Hotels in Amman

Ehab Wafik Yousry Mohamed Yassin Taha 

Dr. Nafez Nimer Ali 

 Prof. Saeb Al Ganideh

 14-01-2020

English

 PDF

7. The Impact of the Smartphone’s Applications Service on the Purchasing Patterns of Consumers: An applied Study on Food Applications in Jordan

Mohammad Mustafa Ali Mallu Al Ain

Prof. Mahmood Jasim Al Samydai

Dr. Dima Dima Mousa Dajani

12-01-2020

Arabic

PDF

 

Academic year 2018-2019

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. The Role of E-Promotion on Attracting Foreign Direct Investment: “An Applied Study of Jordan Investment Commission”

Jamal Shafaqoj

Prof. Mahmood Jasim Al Samydai

22-05-2019

Arabic

PDF

2. Electronic communication channels and their impact on customers’ attitudes towards the services provided by the Jordanian telecommunication companies

Faten Abdel Halim Al-Zubi

Prof. Mahmood Jasim Al Samydai

 21-05-2019

Arabic

PDF

3. The Impact of E-Banking service quality dimensions on Customer satisfaction: (A case study on Rafedain Bank in Amman)

Bashaer Adnan Rasheed

Prof. Hamid Abdul Nabi Al-Tai

– 

05-05-2019 

Arabic 

PDF 

4. The Impact of Marketing Competencies on the Marketing Performance of Business Organizations in Jordan: (A case Study- Al Manaseer Group)

Lawrence Fahed Khaddam

 

Prof. Hamid Abdul Nabi Al-Tai

– 

15-01-2019 

 Arabic 

 PDF

5. The word of mouth and its effect on buying behavior of shares: Applied study in Amman stock exchanges Market

Lina Abdallah Sief Addeen Alataywi

Prof. Mahmood Jasim Al Samydai

– 

15-01-2019

 Arabic 

PDF 

6. The Impact of E-Marketing on Achieving Competitive Advantage in Health Sector in Jordan from Management Perspective

 Hamzah Y. A. Al-jarah

 Prof. Hamid Abdul Nabi Al-Tai

 –

26-12-2018 

Arabic  

PDF 

 

Academic year 2017-2018

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. The Impact of Internal Marketing on Job Satisfaction: A Field Study In Five Stars Hotels In Amman

Yanal Salim Al maaitah

Prof. Hamid Abdul Nabi Al-Tai

05-08-2018

Arabic

PDF

2. The Effect of Brand Factors on Customers Loyalty “An Applied Study on Telecommunication Companies in Jordan

Maha Baker 

Dr. Nafez Nimer Ali 

– 

17-07-2018 

English

PDF 

3. University Brand Identification: A Comparison Between Jordanian Public and Private Universities

Dina Ra’fat Rafiq Abu Baker 

Dr. Dima Mousa Al-Dajani 

– 

15-07-2018 

English

PDF 

4. Factors influencing Jordanian consumers attitudes towards electronic payment methods (Case Study in Jordan)

Mohammad Marwan Saleh ALbadawi 

Prof. Mahmood Jasim Al Samydai

 –

23-05-2018 

Arabic 

PDF

5. The Role of Social Media in Affecting Customers Satisfaction in Logistics Organizations in Jordan

Ahmad Khaled Mahmoud Bazzari 

 Prof. Mahmood Jasim Al Samydai

– 

 23-05-2018

English

 PDF

6. Factors Affecting Consumer Attitudes Towards Green Products: “A Case Study for Consumers Shopping Centres In Amman”

Rusul Saad Al obaidi 

 Prof. Mahmood Jasim Al Samydai

– 

22-05-2018 

Arabic 

 PDF

7. Antecedents of Students’ Behavioural Intention to Use Animation and Storytelling in Jordanian Universities

 Abdallah Sha’ban Mustafa Abu Hejleh

 Dr. Dima Mousa Al-Dajani

– 

22-05-2018 

English

PDF 

8. Measuring the Quality of Service in Jordan Commercial Banks): “An Applied Study From Management and Clients Perspectives”

 Neveen Nashat Hanna AL-Salaita

Dr. Nafez Nimer Ali 

– 

 21-05-2018

English

 PDF

9. The Impact of The Brand Personality on Student’s Orientation Towards Universities

 Lida Ayed Abdulghani Abualdab’at

 Prof. Mahmood Jasim Al Samydai

– 

21-05-2018 

English

 PDF

10. The Impact of the Product Brand Attributes on Purchasing Decision: An Applied Study on Hybrid Vehicles Market in Jordan

Saddam Hussein Ahmad 

Prof. Hamid Abdul Nabi Al-Tai

– 

20-05-2018 

 Arabic

 PDF

11. The Impact of The Health Marketing Mix on The Competitive Advantage in The Health Services Sector in Jordan: “Case Study of King Hussein Cancer Foundation”

 Khaled Al Khawaldeh

Prof. Hamid Abdul Nabi Al-Tai

– 

16-05-2018 

Arabic 

PDF

12. Factors Influencing the Use of Payment Cards by Customers of Jordanian Banks

Ahmad Faraj Ahmad Abu AlSaad 

 Dr. Dima Mousa Al-Dajani

– 

 09-05-2018

English

PDF 

13. The Impact of Tourism Service Quality Dimensions on Foreign Tourists Satisfaction: Applied Study at Jordanian Tourism Sites

Majdi Husseini 

 Prof. Mahmood Jasim Al Samydai

– 

14-01-2018 

Arabic 

 PDF

14. Cultural Value Orientations among Jordanian Travel Agents: case of Jordan

Samar Naseem Mohammad Alqirem 

 Dr. Dima Mousa Al-Dajani

 –

11-01-2018 

English

 PDF

15. Exploring The Impact of Self on Attitude Toward Western Elite Brands Among Young Educated Jordanians

Nidal J.S. Abu Mandil 

 Dr. Dima Mousa Al-Dajani

– 

03-12-2017 

English

PDF 

 

Academic year 2016-2017

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. Social Responsibility In Mental Health Centers: (The Case of Amman Mental Health Centers)

Shihadah Umar Abu Diyyah 

 Prof. Mahmood Jasim Al Samydai

– 

 13-08-2017

Arabic 

 PDF

2. Relationship Marketing and its Role in Customer Satisfaction and Loyalty in Jordanian Pharmaceutical Companies

Wahib Inad Al Ibrahim

Dr. Saeb Farhan AL Gannideh

03-08-2017

English

PDF

3. The impact of social media in improving the mental image of health services provided by private hospitals for patients: (A Case Study in the city of Amman)

Ali Muhammad al-Khalayfah 

 Prof. Mahmood Jasim Al Samydai

– 

24-05-2017 

Arabic

 PDF

4. Self-Medication Practices Among Patients: An Exploration into Jordanians Purchasing Behaviour of The Over The Counter (OTC) Medications

Hassan Mohammed Abu Naja 

Dr. Saeb Farhan AL Gannideh

 Dr. Malakeh Zuhdi Malak

17-05-2017 

English

 PDF

5. Factors Affecting the Preference for Dealing with Islamic Banks in Jordan

Ahmad Wasfi Muhammad al-Budur

 Prof. Mahmood Jasim Al Samydai

 Dr. Dima Mousa Al-Dajani

11-05-2017 

Arabic 

 PDF

6. Word-of-Mouse versus Word-of-Mouth: To What Extent does Social Media Influence Tourist’s View towards Visiting Tourists’ Destinations in Jordan: (A Study in the Era of the Arab Spring)

 Balqis Fuad Fardous

Dr. Saeb Farhan AL Gannideh

Prof. Hamid Abdul Nabi Al-Tai

27-04-2017 

English

 PDF

7. The Determinants of Online Reservation Acceptance in Jordanian Four Stars Hotels in Amman

 Ali Abdullah Babban

 Dr. Dima Mousa Al-Dajani

– 

25-01-2017 

English

PDF