Master Thesis Abstracts for Marketing

Academic year 2019-2020

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. The Impact of E-Marketing Communication Channels on Guests’ Mental Image: An Applied Study on Five-Star Hotels in Amman

Ehab Wafik Yousry Mohamed Yassin Taha 

Dr. Nafez Nimer Ali 

 Prof. Saeb Al Ganideh

 14-01-2020

English

 PDF

2. The Impact of the Smartphone’s Applications Service on the Purchasing Patterns of Consumers: An applied Study on Food Applications in Jordan

Mohammad Mustafa Ali Mallu Al Ain

Prof. Mahmood Jasim Al Samydai

Dr. Dima Dima Mousa Dajani

12-01-2020

Arabic

PDF

 

Academic year 2018-2019

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. The Role of E-Promotion on Attracting Foreign Direct Investment: “An Applied Study of Jordan Investment Commission”

Jamal Shafaqoj

Prof. Mahmood Jasim Al Samydai

22-05-2019

Arabic

PDF

2. Electronic communication channels and their impact on customers’ attitudes towards the services provided by the Jordanian telecommunication companies

Faten Abdel Halim Al-Zubi

Prof. Mahmood Jasim Al Samydai

 21-05-2019

Arabic

PDF

3. The Impact of E-Banking service quality dimensions on Customer satisfaction: (A case study on Rafedain Bank in Amman)

Bashaer Adnan Rasheed

Prof. Hamid Abdul Nabi Al-Tai

– 

05-05-2019 

Arabic 

PDF 

4. The Impact of Marketing Competencies on the Marketing Performance of Business Organizations in Jordan: (A case Study- Al Manaseer Group)

Lawrence Fahed Khaddam

 

Prof. Hamid Abdul Nabi Al-Tai

– 

15-01-2019 

 Arabic 

 PDF

5. The word of mouth and its effect on buying behavior of shares: Applied study in Amman stock exchanges Market

Lina Abdallah Sief Addeen Alataywi

Prof. Mahmood Jasim Al Samydai

– 

15-01-2019

 Arabic 

PDF 

6. The Impact of E-Marketing on Achieving Competitive Advantage in Health Sector in Jordan from Management Perspective

 Hamzah Y. A. Al-jarah

 Prof. Hamid Abdul Nabi Al-Tai

 –

26-12-2018 

Arabic  

PDF 

 

Academic year 2017-2018

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. The Impact of Internal Marketing on Job Satisfaction: A Field Study In Five Stars Hotels In Amman

Yanal Salim Al maaitah

Prof. Hamid Abdul Nabi Al-Tai

05-08-2018

Arabic

PDF

2. The Effect of Brand Factors on Customers Loyalty “An Applied Study on Telecommunication Companies in Jordan

Maha Baker 

Dr. Nafez Nimer Ali 

– 

17-07-2018 

English

PDF 

3. University Brand Identification: A Comparison Between Jordanian Public and Private Universities

Dina Ra’fat Rafiq Abu Baker 

Dr. Dima Mousa Al-Dajani 

– 

15-07-2018 

English

PDF 

4. Factors influencing Jordanian consumers attitudes towards electronic payment methods (Case Study in Jordan)

Mohammad Marwan Saleh ALbadawi 

Prof. Mahmood Jasim Al Samydai

 –

23-05-2018 

Arabic 

PDF

5. The Role of Social Media in Affecting Customers Satisfaction in Logistics Organizations in Jordan

Ahmad Khaled Mahmoud Bazzari 

 Prof. Mahmood Jasim Al Samydai

– 

 23-05-2018

English

 PDF

6. Factors Affecting Consumer Attitudes Towards Green Products: “A Case Study for Consumers Shopping Centres In Amman”

Rusul Saad Al obaidi 

 Prof. Mahmood Jasim Al Samydai

– 

22-05-2018 

Arabic 

 PDF

7. Antecedents of Students’ Behavioural Intention to Use Animation and Storytelling in Jordanian Universities

 Abdallah Sha’ban Mustafa Abu Hejleh

 Dr. Dima Mousa Al-Dajani

– 

22-05-2018 

English

PDF 

8. Measuring the Quality of Service in Jordan Commercial Banks): “An Applied Study From Management and Clients Perspectives”

 Neveen Nashat Hanna AL-Salaita

Dr. Nafez Nimer Ali 

– 

 21-05-2018

English

 PDF

9. The Impact of The Brand Personality on Student’s Orientation Towards Universities

 Lida Ayed Abdulghani Abualdab’at

 Prof. Mahmood Jasim Al Samydai

– 

21-05-2018 

English

 PDF

10. The Impact of the Product Brand Attributes on Purchasing Decision: An Applied Study on Hybrid Vehicles Market in Jordan

Saddam Hussein Ahmad 

Prof. Hamid Abdul Nabi Al-Tai

– 

20-05-2018 

 Arabic

 PDF

11. The Impact of The Health Marketing Mix on The Competitive Advantage in The Health Services Sector in Jordan: “Case Study of King Hussein Cancer Foundation”

 Khaled Al Khawaldeh

Prof. Hamid Abdul Nabi Al-Tai

– 

16-05-2018 

Arabic 

PDF

12. Factors Influencing the Use of Payment Cards by Customers of Jordanian Banks

Ahmad Faraj Ahmad Abu AlSaad 

 Dr. Dima Mousa Al-Dajani

– 

 09-05-2018

English

PDF 

13. The Impact of Tourism Service Quality Dimensions on Foreign Tourists Satisfaction: Applied Study at Jordanian Tourism Sites

Majdi Husseini 

 Prof. Mahmood Jasim Al Samydai

– 

14-01-2018 

Arabic 

 PDF

14. Cultural Value Orientations among Jordanian Travel Agents: case of Jordan

Samar Naseem Mohammad Alqirem 

 Dr. Dima Mousa Al-Dajani

 –

11-01-2018 

English

 PDF

15. Exploring The Impact of Self on Attitude Toward Western Elite Brands Among Young Educated Jordanians

Nidal J.S. Abu Mandil 

 Dr. Dima Mousa Al-Dajani

– 

03-12-2017 

English

PDF 

 

Academic year 2016-2017

 Title

Researcher

Supervisor

Co-Supervisor

Date of discussion

Language of the Thesis

Abstract

1. Social Responsibility In Mental Health Centers: (The Case of Amman Mental Health Centers)

Shihadah Umar Abu Diyyah 

 Prof. Mahmood Jasim Al Samydai

– 

 13-08-2017

Arabic 

 PDF

2. Relationship Marketing and its Role in Customer Satisfaction and Loyalty in Jordanian Pharmaceutical Companies

Wahib Inad Al Ibrahim

Dr. Saeb Farhan AL Gannideh

03-08-2017

English

PDF

3. The impact of social media in improving the mental image of health services provided by private hospitals for patients: (A Case Study in the city of Amman)

Ali Muhammad al-Khalayfah 

 Prof. Mahmood Jasim Al Samydai

– 

24-05-2017 

Arabic

 PDF

4. Self-Medication Practices Among Patients: An Exploration into Jordanians Purchasing Behaviour of The Over The Counter (OTC) Medications

Hassan Mohammed Abu Naja 

Dr. Saeb Farhan AL Gannideh

 Dr. Malakeh Zuhdi Malak

17-05-2017 

English

 PDF

5. Factors Affecting the Preference for Dealing with Islamic Banks in Jordan

Ahmad Wasfi Muhammad al-Budur

 Prof. Mahmood Jasim Al Samydai

 Dr. Dima Mousa Al-Dajani

11-05-2017 

Arabic 

 PDF

6. Word-of-Mouse versus Word-of-Mouth: To What Extent does Social Media Influence Tourist’s View towards Visiting Tourists’ Destinations in Jordan: (A Study in the Era of the Arab Spring)

 Balqis Fuad Fardous

Dr. Saeb Farhan AL Gannideh

Prof. Hamid Abdul Nabi Al-Tai

27-04-2017 

English

 PDF

7. The Determinants of Online Reservation Acceptance in Jordanian Four Stars Hotels in Amman

 Ali Abdullah Babban

 Dr. Dima Mousa Al-Dajani

– 

25-01-2017 

English

PDF